AUSTIN, TX — “LoveLight,” a non-profit program that helps South African children in need, will receive 100 percent of the revenue from the just-released compilation CD, “Music That Matters,” which includes tracks from nine Grammy-nominated musicians.
New Vision Music, a music production and promotion company based in Austin, Texas, just released the CD, which features 36 tracks of music drawn from the “New Age,” “meditative,” “World Fusion” and “relaxing music” genres. In addition to the Grammy-nominated artists, the CD also features other award-winning and cutting-edge artists.
Grammy-nominated artists include David Lanz, David Arkenstone, Phil Coulter, Eric Tingstad, Nancy Rumbel, Michael Hoppe, Michael Brant DeMaria, Gentle Thunder and Paul Avgerinos.
The download-only album costs $9.99 and is available through iTunes, Amazon.com and Google Music store. Its retail value is estimated at $36.
LoveLight will receive 100% of all revenue from sales of the CD. The proceeds will help support its programs benefitting the children and youth of South Africa. To ensure that 100% of the revenue goes to the charity, New Vision Music is donating all costs associated with the production, release, promotion and distribution of the “Music That Matters” album. Additionally, each artist donated his or her track from one of their existing CDs, some of which are their most popular and best-selling songs.
According to Kevin Wood, president of New Vision Music, the inspiration for the “Music That Matters” CD project came while he was reading the book “Start Something That Matters” by Blake Mycoskie. Mycoskie is founder/CEO of the successful startup company, TOMS Shoes, which donates a pair of new shoes to needy children for every pair that is sold.
Around the same time Wood was inspired to “start something that matters,” he met Martin Dowman through Men’s Fellowship Network, an Austin-based group of men who gather weekly to connect and discuss men’s spirituality. Dowman had just moved to Austin after leaving his corporate job to become the volunteer program manager of LoveLight.
That friendship and the joint desire to make a difference in the lives of those less fortunate led to the idea of creating a CD that would benefit LoveLight, which is committed to helping children and youth in the post-apartheid era of South Africa rise above pandemics such as HIV/AIDS and poverty.
Wood, who is both an artist of New Age music, himself, and a 10-year radio and retail promoter in the music industry, put out requests to his contacts in the “New Age” and “World Beat” genres, as well as to instrumental musicians, to see if they might wish to join in the effort by donating a track from one of their existing albums.
The responses were immediate, and the list continued to grow. Before it was over, the CD had grown to 36 tracks of what is considered to be some of the best music in the respective music-genre fields. “We were amazed that not only were so many artists eager to participate, but they also were willing to offer one of their most popular or best-selling tracks,” Wood said.
Additional information can be obtained at: www.facebook.com/mtmatters.